What you'll learn
Master the fundamentals of performance marketing — what it is, how it works, and how it differs from traditional marketing.
Analyze and apply key performance marketing metrics (CPC, CPM, CTR, ROAS, ACOS) to measure and optimize campaigns.
Design and manage effective marketing funnels & budget allocations, including spend distribution across acquisition channels.
Learn about acquisition channels for PerBuild a complete performance marketing stack — from competitor analysis to campaign visuals, tools, anformance Marketing
Requirements
No prior marketing experience required — this course starts with the basics. A computer with internet access. Interest in digital marketing, e-commerce, or business growth. Optional: Familiarity with social media or Google search will be helpful but not mandatory.
Description
This course is designed to give you a practical introduction to the world of performance marketing. Whether you're a student, a business owner, a founder or a professional exploring digital marketing, this course will break down key concepts into clear and actionable steps.You'll learn:How the marketing funn el works (awareness, consideration, and conversion)The main acquisition channels such as Google, Meta (Facebook/Instagram), and YouTubeHow to measure performance using tools like Google Analytics, Google Tag Manager, and Adobe AnalyticsHow to research competitors using SimilarWeb, SEMrush, and AhrefsThe basics of campaign optimization and budget allocationThe focus is on making concepts simple and easy to understand, with examples that connect directly to real-world marketing scenarios.By the end of the course, you'll be able to:Understand the digital marketing funnel clearlyIdentify and use key acquisition channels effectivelyApply analytics tools to track and improve performanceGain confidence in analyzing competition and planning campaigns and strategiesGain confidence in briefing performance marketing agencies.Gain confidence in briefing digital marketers in the team if you are a traditional brand marketer.This course is ideal for beginners who want to start learning performance marketing in a straightforward way, without unnecessary jargon.
Who this course is for
Beginners who want to enter the world of digital and performance marketing. Entrepreneurs, startup founders, and small business owners looking to grow online sales. Marketing students or MBA aspirants who want practical skills beyond theory. Professionals in traditional marketing roles who want to upskill in ROI-driven digital marketing.

https://rapidgator.net/file/492f02adc7726ee9619252675873cbd1/Performance_Marketing_101.rar.html