The Impact of Marketing Strategies on Society
The Impact of Marketing Strategies on Society | 10.03 MB
Title: The Impact of Marketing Strategies on Society
Author: Nimet Uray
Category: Business & Finance, Marketing & Sales
Language: English | 406 Pages | ISBN: 0749468041
Description:
This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide suggestions to navigate complex ethical and societal issues. Each chapter investigates a critical aspect of marketing, such as branding, pricing, social marketing, influencer marketing, and social media, and examines the societal impacts of companies' marketing management strategies. Through an in-depth exploration of the existing literature combined with analysis of real-world examples, this book aims to address the broader implications of marketing decisions and contribute to a deeper understanding of the interaction between marketing and society.
DOWNLOAD:
https://rapidgator.net/file/0314f6fcc46c34727cbc35ee7462f6ea/The_Impact_of_Marketing_Strategies_on_Society.pdf
https://nitroflare.com/view/03ECEB0B4AA408F/The_Impact_of_Marketing_Strategies_on_Society.pdf
This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide suggestions to navigate complex ethical and societal issues. Each chapter investigates a critical aspect of marketing, such as branding, pricing, social marketing, influencer marketing, and social media, and examines the societal impacts of companies' marketing management strategies. Through an in-depth exploration of the existing literature combined with analysis of real-world examples, this book aims to address the broader implications of marketing decisions and contribute to a deeper understanding of the interaction between marketing and society.
DOWNLOAD:
https://rapidgator.net/file/0314f6fcc46c34727cbc35ee7462f6ea/The_Impact_of_Marketing_Strategies_on_Society.pdf
https://nitroflare.com/view/03ECEB0B4AA408F/The_Impact_of_Marketing_Strategies_on_Society.pdf
Information
Users of Guests are not allowed to comment this publication.
