Humanizing Digital Experience Converging Cognitive Ergonomics and Technology in Modern Marketing
Humanizing Digital Experience Converging Cognitive Ergonomics and Technology in Modern Marketing | 4.54 MB
Title: Humanizing Digital Experience
Author: Rajagopal
Category: Nonfiction, Computers, Advanced Computing, Programming, User Interfaces, Business & Finance, Marketing & Sales, Direct Marketing, Artificial Intelligence
Language: English | 236 Pages | ISBN: 9781606496817
Description:
Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.
Bringing together insights from digital experience design, cognitive ergonomics, and consumer psychology, the author addresses the growing need for human-centered digital design in modern marketing systems. It analyzes how technologies—including artificial intelligence—shape consumer behavior across virtual and cyber-physical environments.
This book presents contemporary perspectives on collective engagement in virtual business settings and demonstrates how firms can improve digital and platform-based...
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https://rapidgator.net/file/29b802c40a3f6fb070fe8fad262eaa38/Humanizing_Digital_Experience_Converging_Cognitive_Ergonomics_and_Technology_in_Modern_Marketing.rar
https://nitroflare.com/view/994C6C2FC35ECE7/Humanizing_Digital_Experience_Converging_Cognitive_Ergonomics_and_Technology_in_Modern_Marketing.rar
Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.
Bringing together insights from digital experience design, cognitive ergonomics, and consumer psychology, the author addresses the growing need for human-centered digital design in modern marketing systems. It analyzes how technologies—including artificial intelligence—shape consumer behavior across virtual and cyber-physical environments.
This book presents contemporary perspectives on collective engagement in virtual business settings and demonstrates how firms can improve digital and platform-based...
DOWNLOAD:
https://rapidgator.net/file/29b802c40a3f6fb070fe8fad262eaa38/Humanizing_Digital_Experience_Converging_Cognitive_Ergonomics_and_Technology_in_Modern_Marketing.rar
https://nitroflare.com/view/994C6C2FC35ECE7/Humanizing_Digital_Experience_Converging_Cognitive_Ergonomics_and_Technology_in_Modern_Marketing.rar
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